Resources

DKT’s Results

DKT is a results-oriented organization and routinely tracks and shares our programmatic impact and financial results. Programmatic results are located below, and our independently audited financial statements and federal tax filings are available here. We also compile annual statistics of all contraceptive social marketing programs in the world.

Explore Results to get a better understanding of how DKT translates our social marketing sales into health impact or to review our research and publications. 

• For annual sales results, health impact, and contribution to modern contraceptive prevalence (mCPR), click here. This information can also be found in DKT’s annual reports.
• Contraceptive Social Marketing Statistics are compiled and published annually. This report consolidates statistics for all social marketing programs that generate 10,000 CYPs or more.  
• Explore articles written by DKT staff and DKT in the news.
• For more research and press, review DKT’s white papers, newsletters, press releases, and blog posts. 

A Note on CYPs

A commonly used family planning metric is the CYP, which stands for “Couple Years of Protection.” A CYP represents the amount of contraceptives one couple will use for a year to prevent pregnancy.  A conversion table is included on this page. We heavily discount sales that are not made through social marketing, such as tender sales to governments and NGOs, to provide a conservative estimate of our impact.

How DKT Counts CYPs

There are different methods of calculating CYPs. DKT uses the following system, which accounts for wastage and loss. For long-acting reversible contraceptives such as implants and IUDs, DKT assigns CYP value based on the expected amount of time a woman will use that contraceptive before replacing it. Therefore, we multiply the number of units of each product sold by their respective converter to estimate CYPs.