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DKT’s Impact and Results

As a results-driven organization, DKT continuously tracks and shares the impact of our programs and financial performance. Additionally, DKT compiles annual statistics on all contraceptive social marketing programs worldwide.

Explore our results to gain a deeper understanding of how DKT translates social marketing sales into health impact or to review our research and publications.

  • For annual sales data, health impact, and contribution to modern contraceptive prevalence (mCPR), click [here]. These insights are also included in DKT’s annual reports.
  • Contraceptive Social Marketing Statistics are compiled and published annually, consolidating data from all social marketing programs generating 10,000 CYPs or more.
  • Read articles by DKT experts and explore media coverage featuring DKT.

Access additional research and publications, including white papers, newsletters, press releases, and blog posts.

Understanding CYPs – A Key Family Planning Metric

A widely used measure in family planning is CYP (Couple Years of Protection), which estimates the amount of contraceptives needed to protect one couple from pregnancy for one year.

How DKT Calculates CYPs:

  • For long-acting reversible contraceptives (LARCs) like implants and IUDs, CYP values are based on the estimated duration of use before replacement.
  • DKT multiplies the number of units sold by their respective conversion factors to estimate CYPs.
  • To ensure accuracy, we heavily discount or exclude sales that are not part of social marketing efforts, such as large-scale government or NGO tenders.

A detailed CYP conversion table is available on this page.