newChoice Wins Inspirational Brand Award at APEA 2025

newChoice, a contraceptive brand under DKT International (USA), has been honored with the Inspirational Brand Award at the Asia Pacific Enterprise Awards (APEA) 2025 – Vietnam Chapter, held in Ho Chi Minh City this October.

APEA is a prestigious regional award recognizing leading brands that make exceptional contributions to society through innovation, sustainability, and social impact.

Over 30 Years of Empowering Women in Vietnam

Launched in Vietnam in 1993, newChoice has been a pioneer in reproductive health and family planning, offering a comprehensive range of modern and safe contraceptive options, including daily and emergency pills, IUDs, implants, and condoms.

As part of DKT International’s global “one-stop shop” model, newChoice ensures that women have access to a full spectrum of reproductive health solutions, tailored to every stage of life.

Empowering Through Impact

In 2024 alone, newChoice distributed over 15 million cycles of contraceptive pills, expanded services into Laos, and implemented a Community-Based Distribution model to reach underserved populations.

The brand has trained over 5,600 healthcare providers, contributing to standardized safe contraceptive practices nationwide.

“This award is a testament to our mission of empowering women with freedom, confidence, and informed choice. We believe that a woman’s strength begins with her right to control her own body and future,” said a representative of DKT Vietnam.

Leading with Purpose, Inspiring for the Future

With the vision of transforming reproductive health in Southeast Asia, newChoice will continue to expand its product portfolio and leverage AI-powered digital education to bring accurate, accessible, and user-friendly reproductive health information to women across the region.

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