In our mission to enhance hashtagFiesta condom accessibility in hashtagCambodia, DKT MEKONG – Vietnam, Cambodia, Laos recently teamed up with NRS on a dynamic field trip to conduct in-depth market research across a wide array of points of sale—from convenience store chains to pharmacy outlets. This collaboration aimed to identify the best ways to align with market trends, enhance product visibility, and, ultimately, make safe sex more accessible for the Cambodian community.
This insightful research journey was led by a dedicated team, including Mr. Liang Paul, Marketing Director, and Ms. Ching Get Yong, General Manager from NRS, alongside Ms.Thanh Nguyen, DKT Mekong Regional Social Marketing Director, Ms. Yinn Mar Phoo, DKT’s SRH Technical Advisor, and Mr. Manit Heang, DKT’s Social Marketing and Distribution Manager. Their expertise and commitment enriched our understanding of the Cambodian market and strengthened the partnership between DKT MEKONG – Vietnam, Cambodia, Laos and NRS Global Partners, LLC.
During our time in the field, we connected directly with pharmacists, building relationships, exchanging valuable insights, and understanding the unique needs at each point of sale. These interactions were not only enlightening but also helped us forge closer ties with our partners in the retail space.
The enthusiasm and invaluable insights gained on this field trip have inspired new, innovative strategies to ensure that hashtagFiesta condoms are both visible and accessible for all Cambodians.
With the mission of bringing the world where all children are wanted, sex is great, and people are freedom, DKT International in particular and DKT MEKONG – Vietnam, Cambodia, Laos and its partners dedicatedly try our best to improve the quality of life for Cambodian people by offering effective family planning is accessible, and individuals are empowered to make safe, informed choices—regardless of age, gender, or orientation.
Together, we’re dedicated to improving lives and promoting health and freedom through impactful family planning initiatives in hashtagCambodia and all Mekong regions.
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